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Casa Deco is a high-end boutique interior design & bespoke furniture business committed to developing innovative interior designs and crafting a distinctive selection of handcrafted furniture. Starting its journey in 2011, Casa Deco has evolved into a bespoke, world-class furniture and interior enterprise with nationalistic efforts at the core.
We’re a team of interior designers, architects, and artisans committed to improving the appearance of your space, business, or home. The crew at Casa Deco works relentlessly to create one-of-a-kind, high-quality furniture and project layouts. Our staff works one-on-one with clients to comprehend their vision and realize it through the design layouts, interior plans, furniture and elements they want.
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No more overwhelm! Meredith knows exactly what content is on her website, how that information is organized, and how that helps potential clients find what they’re looking for.
Because her new website makes her feel proud of the business she’s built over the past 7+ years, it’s now easier for Meredith to invite people to learn about how she can help them.
Now that she has a website that’s easy to update herself, she can focus on supporting her clients without the distraction of figuring out how to add new information to her website.
Within a month of launching her new website, Meredith broke her subscriber plateau. The right people (from outside her personal network!) were signing up to let Meredith know they wanted to learn more about her and her business.
Meredith had been running her business for 7 years but never really taken the opportunity to create a website that was 100% her.
He was ready for a website that:
Until we started working together, Meredith’s website had never been a priority in her business. She’d been opting for low-cost, temporary fixes and using templates that never quite felt like her brand.
I chose a vibrant color palette to reflect Meredith’s bright and positive energy.
This combination of orange, blue, turquoise and coral is a reference to the landscape of Arizona (where Meredith is based) and a respectful acknowledgement of the Indigenous peoples to whom this land belongs.
To create an elegant, modern look that matches Meredith’s confidence and unapologetic, no-BS attitude, I used Raleway for headings and Roboto for body text.
The primary logo is bold and unique, just like Meredith’s work. The combination of heavy lines and rounded corners gives the serif “M” a professional feel with a hint of playfulness, while the light, monoline sans-serif type adds balance.
The secondary logo is perfect for cases where a horizontal shape is needed, like the header for her email newsletters.
For the brand mark, I created a monoline illustration of a turtle, which is a special personal symbol for Meredith. The light, fluid lines are a nod to the role of intuition alignment in her work. The brand mark can be used as a decorative element in promotional brochures, teaching materials, and social media posts.
During our brand interview, Meredith and I went deep to get clear on her audience, philosophy, and what makes her work so special. With these building blocks, I wrote all of the content for the website, infusing her unique brand message and voice into the copy.
I also crafted a brand story explaining why this work was so meaningful to Meredith, helping her connect with her audience and stand out from other health and wellness professionals.
Because Meredith’s clients have typically tried many different ways to “get healthy” without success before they find her, they’re often skeptical about the results they can get from working with her. To address this, I paid special attention to describing their real-life challenges in detail, showing the readers that Meredith truly understands their experience and has the knowledge and skills to help them.
I brought together the colors, fonts, logos, stock photos, and copy to create a website that led Meredith’s clients through a smooth journey.
By building a clear path from learning about Meredith and her offers, to submitting an inquiry about working with her, I ensured that the website encouraged only good-fit clients to get in touch with Meredith.
The completed website is made up of 5 main elements:
Meredith felt an immediate boost in motivation to work on her business after finally launching a website that feels like her brand.
Here are some project highlights.
No more overwhelm! Meredith knows exactly what content is on her website, how that information is organized, and how that helps potential clients find what they’re looking for.
Because her new website makes her feel proud of the business she’s built over the past 7+ years, it’s now easier for Meredith to invite people to learn about how she can help them.
Now that she has a website that’s easy to update herself, she can focus on supporting her clients without the distraction of figuring out how to add new information to her website.
Within a month of launching her new website, Meredith broke her subscriber plateau. The right people (from outside her personal network!) were signing up to let Meredith know they wanted to learn more about her and her business.
I’d love to make it for you so you can focus on your zone of genius: helping your clients get healthier and happier.
Check out my Work With Me page to see how we can work together.
